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TORNADO

McCann India

McCann India originally proposed a very flat 2d execution for their campaign. We however suggested a treatment using grayscale vector and then texturising it in photoshop.  This led to a very unique style that we hadn’t done before – It is always this voyage of exploration that really gets our juices flowing. The artwork had to show a complex world, emanating its power from a large household fan.

MEDIUM: HAND DRAWN / VECTOR